"I don't want to know that you managed something," she says. "You could have managed it, and it could have gone horribly. I want to know what results you had. I want to know how many people you were responsible for. I want to know how much revenue you grew. I want to know what kind of results you accomplished in your profession."
Like Mercer's examples, St. John wants claims that are quantifiable. She also says it is important to focus a resume to a particular job and not just make a general one for all uses. "Otherwise it is just a scattershot approach," she says.
Bob Myhal, the CEO of NextHire, a company that helps small and medium-sized businesses find employees, says recruiters and hiring managers usually only have about 15 seconds to look over your resume, so your should keep the resume simple and easy to read. He also says to use the right keywords for the job. "Many job seekers don't realize that busy recruiters and employers often utilize automated screening tools to analyze how closely a resume matches the job description," he said. "If there is not a strong correlation, then your resume may never actually be seen by a human."
St. John notices that older people looking for jobs have a tendency to cram everything they've ever done into the resume. Younger people have a tendency to inflate what they've done, she says. "At least with the young you can read through the fluff to see what they've really done," she says.
Both Hurwitz and St. John call the "goals" or "objectives" section at the top of a resume a waste of space. Instead, Hurwitz says use a "selected accomplishments" section first with five bullet points of actual achievements. It is the perfect section to use words like "achieved," "improved" and "trained/mentored."
Just don't, whatever you do, reach out and touch other people.