GOP rebranding: Two years later

Published: Tuesday, March 18 2014 1:10 p.m. MDT

Republican National Committee (RNC) Chairman Reince Priebus speaks at the Republican National Committee winter meeting in Washington in this Friday, Jan. 24, 2014 file photo.

Susan Walsh, Associated Press

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Shortly after the Republicans lost in the 2012 elections, the GOP initiated the Growth and Opportunity Project, which was charged with identifying what went wrong and how the party can win in the future.

It may be a brand-new year with high hopes in November, but it is the same party that lost in 2012, according to The Hill’s Brad Woodhouse.

Republicans are patting themselves on the back for the “progress” they’ve made, but Woodhouse doesn’t buy it.

“Who are they kidding? Back in reality, nothing has changed,” wrote Woodhouse. “The autopsy depicted a Republican Party whose policies and rhetoric were anti-gay, anti-woman, anti-immigrant, and anti-middle class. One year later, the Republican Party is still anti-gay, anti-woman, anti-immigrant, and anti-middle class.”

In addition, the “rebranding” campaign hasn’t achieved the amount of success it sought, according to MSNBC’s Steve Benen.

After large losses in 2012, the perception was that the party should change course. “But Republicans tried a different tack — change nothing, stop trying to govern, shut down the government for no discernable reason, and expect to win anyway,” wrote Benen. The initiative was a disappointment, “but so long as Democrats’ midterm-turnout problem persists, Republicans may yet be rewarded for failure.”

However, Republican National Committee chairman Reince Priebus is predicting a GOP "tsunami” in the upcoming midterm elections, the Washington Times’ Seth McLaughlin reported.

“I think we are in for a tsunami-type election in 2014,” McLaughlin quoted Priebus saying at a breakfast hosted by the Christian Science Monitor. “My belief is that it is going to be a very big win — especially at the U.S. Senate level, and I think we may even add some seats in the congressional races.”

As well, Priebus is claiming massive changes in the way the GOP conducts its business, in an op-ed he wrote for CNN.

Priebus asserted the party has transformed its approach and the fruits of its labor are on display with the David Jolly win in Florida’s 13th Congressional race against Democrat Alex Sink.

The message the GOP is bringing to every American echoes his personal mantra, Priebus said.

“As for me, I'm a Republican because I believe all Americans, regardless of where they come from, regardless of where they're going, should have the chance to create their own American dreams."

Erik Raymond is experienced in national and international politics. He relocated from the Middle East where he was working on his second novel. He produces content for DeseretNews.com. You can reach him at:



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