Wilfredo Lee, Associated Press
Coca-Cola wants you to make your own soda. Kind of.
The creators of Coke have invested $1.25 billion into Green Mountain Coffee, as Coca-Cola looks to introduce K-cups, just with soda instead, CBS News reported. This is a way for the company to strike against SodaStream, which allows consumers to make their own soda, CBS News reported.
“Coca-Cola wants in on the do-it-yourself soda-making that SodaStream has pioneered,” CBS reported. “SodaStream will pull in about $562 million in sales for 2013 and wants to become a billion-dollar company by 2016. It's barely begun to tap the potential of the home-carbonation market — and Coca-Cola is moving in now through its new partner.”