Vogue covers and royal baby play dates: Life of Utah native's toddler seems too good to be true

Published: Monday, Feb. 3 2014 3:20 p.m. MST

Tiffany Beveridge's imaginary daughter has grown from a simple hobby on Pinterest to a book.

Courtesy of Tiffany Beveridge

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Posing with the famed fashion designer Ralph Lauren, gracing the cover of Vogue and palling around with royal baby Prince George. Does this toddler's life sound too good to be true? That's because it is.

Meet Quinoa, Tiffany Beveridge’s “imaginary, well-dressed toddler daughter.” Quinoa's imaginary online world showcases the style and class common among all children. OK, just the children in fashion magazines and on Pinterest.

In a world of designer clothes and often-emotionless faces, Beveridge highlights the humor in these unrealistic illustrations through witty Pinterest comments crafted around her imaginary child.

“Though she tried to make it work with a double cardi, high bun and vintage skateboard, Quinoa was going to have to tell Gucci that she couldn't endorse their reinvention of the Mom jean,” Beveridge wrote below a picture of a pouting child on her Pinterest board "My Imaginary Well-Dressed Toddler Daughter."

In ways, Beveridge’s own family life propelled her into the realm of toddler fashion.

“My two sons are amazing, interesting, funny people, but they wear a constant parade of T-shirts and basketball shorts and are too old for me to dress them," she said in an email to the Deseret News. "The only thing that ever made me pine for another child was seeing little girl clothes, which is ultimately not a very good reason for having a baby. So, instead of having another child, I started a Pinterest board. It's been much more economical, and there are no diapers to change.”

Some of Quinoa's activities include training seeing fashion dogs for the color blind, games of "Who Wore It Best" and small gatherings on private yachts. The captions highlight how outrageous the culture of childhood fashion can seem.

“Yes, it pokes fun at some of our social norms, like the urge to have our children too well-dressed, well-mannered, well-educated, well-liked, etc., instead of just letting them be kids and figure it out. I'm guilty of being that parent at times. There are other social ideas and trends that show up on the board, and I obviously have opinions about those, too, but I don't have an agenda other than to make people laugh.”

Although Quinoa’s schedule of elite activities seems far-removed from many fans' lives, Beveridge’s childhood memories are much more relatable. The writer grew up the sixth of eight children and was born and raised in Sandy, Utah.

“Utah was a great place to grow up," she said. "I loved summer vacations at Lake Powell and fall drives up through the colorful canyons. There are few things as perfect as a cool summer night in Utah, except for maybe one of those big pink frosted cookies at the gas stations there.”

Beveridge began her writing career at Mrs. Fields, doing gift catalogs, and she still writes for the company. After her husband graduated with his Ph.D. from the University of Utah, the family moved to the East Coast and has lived there since.

Her idea that began on Pinterest has now helped Beveridge meet one of her greatest goals as a writer: creating a book. "How to Quinoa: Life Lessons From My Imaginary Well-Dressed Daughter" will be available June 24.

The idea that started it all began in 2012. Having only boys of her own, Beveridge saw pins of adorable girls but felt ineligible to pin them.

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