Southern Utah University A.D. Ken Beazer has been on Twitter fewer than three months. He has produced just 16 tweets to date.

But on Dec. 9 he announced a contract extension through 2020 for football coach Ed Lamb. On Sunday he tweeted “Welcome Gary Crowton as the newest member of the SUU football coaching staff.”

Good stuff, but Beazer doesn’t quite have it down.

Rock On’s rule of thumb for high-end tweeting: Don’t use it for announcing coaching moves. Do use it to have big embarrassing Twitter fights with rival A.Ds., or better still, one’s own coaches.

Everything else is just white noise.


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