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Deseret Book CEO, TV anchor are faces of new breast cancer awareness campaign

Published: Tuesday, Jan. 14 2014 12:36 p.m. MST

Sheri Dew, President and CEO of Deseret Book Company, reads at the Public Bible Reading at the Utah State Capitol with many community and religious leaders reading favorite passages from the Bible for National Bible Week. Dew is one of two well-known Utah women who are lending their voices to raise awareness of breast cancer.

Tom Smart, Deseret News

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SALT LAKE CITY — Two well-known Utah women are lending their voices to raise awareness of breast cancer.

The Utah Department of Health Cancer Control Program created a series of TV and radio ads featuring KUTV news anchor Mary Nickles and Sheri Dew, president and CEO of Deseret Book Company. Both share their stories of how getting a mammogram saved their life.

"Not a lot of people can say their job saved their life, but mine was truly saved when I got a mammogram for a TV story," said Mary Nickles, who was diagnosed with breast cancer in 2011 after she did a news story on getting a mammogram.

Utah women have the second-lowest breast cancer screening rates in the country, according to the health department.

“I know a lot of busy women; in fact, I don’t think I know a woman who isn’t busy, but take it from me, take 45 minutes, just do it. Just go get a mammogram,” Dew said.

“Our key message is for all women who are 40 years and older to get screened,” said Lynne Nilson, program director of the cancer control program. “If you are a woman, you are at risk, and that risk increases with age. In fact, more than 85 percent of breast cancers occur in women with no family history."

For more information or to see the ads, visit www.cancerutah.org.

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