Bodge and other personal finance experts believe that deal envy, or the feeling that rushes over a consumer after a few days of binge shopping that leaves them wishing they hadn’t spent so much, is an avoidable phenomenon.
“Being that (Black Friday) is the No. 1 shopping season of the year, it’s really important once again that we be realistic with what we can spend,” Bodge said.
The best way to plan for a more “realistic” shopping experience is by arming yourself with information, he said.
“If you know the item you are looking for is at Macy’s, Bed Bath and Beyond and Target, then you should be using one of the many apps developed to help shoppers, like Google Shopping or Nextag. That way, you can see which retailer offers it for the best price.“
RetailMeNot has its own app that alerts users of available deals they might be interested in when they walk into a store. It was developed because RetailMeNot's research led developers to believe that an organized and curated presentation of various holiday deals was sorely lacking.
“There is such a thing as deal overload.” Bodge said toward the end of the interview. “If we can’t make educated decisions then (all these deals) aren’t doing you any favors.”
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