“The real power of social media isn't in a single activity,” Rutledge said. “It's in the cumulative action that changes peoples' beliefs about what they can do and the opportunities available to them.”
The Weber Shandwick study polled women over 18 and discovered that social media’s female users tended to be younger, between 18 and 34 years old. Many of these women have been using the Internet their entire lives, much like Zandt.
“I'm addicted,” Zandt said. She has started taking digital vacations to help her detox. Now she takes a break once or twice a year, letting all of her friends know she won’t be available online and taking the plunge into a social-media-less universe.
“What that showed me was that the world didn't fall apart if I didn't check Twitter and that life goes on and that people will wait to get in touch with you no matter how urgent they say things are," Zandt said. "That helps manage my own balance. I highly recommend it to everyone who participates on a fairly regular basis in digital media.”
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