Hwang said the trend indicates consumers are taking on the personal responsibility of their own health care, realizing it costs more if they are unhealthy.
And that's the idea behind health care reform, Conner said. Giving people the opportunity to determine how money is spent on their behalf is intended to help change their attitude about health care in general.
"Employers can't tell their employees to participate in weight management courses to reduce their overall costs," she said. "There has to be accountability at each level. If it takes money out of your pocket to ensure your health, maybe you'll take on that level of responsibility."
Avenue H is available at www.avenueh.com.
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