Matt Gade, Deseret News
Mindshare Technologies employees Joseph Kearns, left, and Dave Vanbrocklin lost a wager on the BYU-Utah football game and were forced to pay up by jumping into a pond behind the company's office on Monday, Sept. 23, 2013. This is the fourth annual Plunge.
MURRAY — BYU's offense didn't make much of a splash in the big rivalry game, so Cougar fans employed at a local company had to make a splash of their own.
BYU supporters on the payroll of Mindshare Technologies found themselves on the losing end of "The Plunge" after Saturday night's 20-13 loss to the University of Utah. That meant starting the workweek by jumping into the pond behind the company's offices in Murray.
“The Plunge” is an annual event hosted at Mindshare Technologies in which Mindshare employees wager on the BYU-Utah football game, with the losers forced to pay up by jumping into a pond near the company’s office.