The Children's Place discontinues production of girl's T-shirt after sexist controversy

Published: Friday, Aug. 9 2013 12:20 p.m. MDT

A popular kids clothing store, The Children's Place, has discontinued the production of a T-shirt marketed toward young girls because of the controversy it has caused.

The New Jersey-based retailer apologized on Monday for the message that was on the girls' shirt that read, "My best subjects" and below listed several checked items such as shopping, music and dancing. The last item was left unmarked and read "Math. Well, nobody's perfect."

In a statement on its Facebook page the company said:

"We take feedback from our customers very seriously. It has come to our attention that some of you view our Best Subjects T-shirt as insensitive towards girls and women. This was not our intent. There are countless women in all walks of life who excel in math, including our very own CEO. We have pulled this product from our stores and we want to express our apologies to anyone we may have offended."

Many parents have responded to the T-shirt, expressing concern for how society views young women.

"NOT cute, Children's Place," Rebecca Kenton wrote on the company's Facebook page. "This is not 1953. Stop making it fashionable for girls to be dumb. Parents are sick of this garbage."

Other parents have taken a stand, saying there is no harm in what the T-shirt displays.

"I do not find the shirt the least bit offensive! Even if I did, it's simple ... I wouldn't buy it. I choose to not buy clothes all the time on the basis I don't like them. Every other parent has the same option!" Tina Daley wrote.

With more than 2,000 comments, the debate continues online. April Kendall, a customer in Canada, also recently released a photograph of her daughter's version of the T-shirt, saying that the Canadian version did have math checked as one of her best subjects.

"So, they amended the shirt to make only U.S. girls stupid," Julie Hill Reulbach wrote on Facebook. "I guess they assume U.S. girls would not buy it if it said they liked math. After reading many of the ignorant comments in this thread, I can see why. It's so sad."

While The Children's Place's product is the hot topic now, the same concerns have previously been raised regarding other department store clothing items. In 2011, JC Penny was also under scrutiny for a T-shirt that shared the message, "Too Pretty to Do Homework," according to ABC News. They also discontinued the product.

Email: spetersen@deseretnews.com

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