A few companies which may disrupt the market are those that offer individual services, he said. Amazon Prime Instant Video offers customized video and TV programming for $79 per year and Redbox offers streaming videos and rental of four new releases per month for $8 per month.
"That's a huge disruptor," Hawley said.
He also mentioned Google Fiber that will soon offer free Internet and possibly TV service to Provo residents.
Innovation is essential to growth for any company, making long-term business strategies a thing of the past, according to Michael Glauser, executive director of entrepreneurial programs at Utah State University.
"Basically you innovate or you die these days," he said.
Because of this, consumers can expect to see more changes in the companies that offer television and movies.
Here is a look at some of what else is available in the market:
DIRECTV, $24/month for 140+ channels, $86.99/month for 285+ channels. For the first year.
DIRECTV was this year's top cable provider, according to the 2013 American Consumer Satisfaction Index.
Subscribers can watch live TV from every room of the house and on their iPad and iPhone in the house. They can also buy movies to watch from their phone and watch recorded shows in any room in the house.
DVR technology allows for viewers to watch two shows from their playlist while recording two others.
The company also promises to provide more options for their subscribers.
"We continue to expand our offerings and develop new services for the platform to meet the evolving needs of our customers," Jade-lin Ekstedt, senior manager of public relations at DIRECTV, said of the company's future strategy.
DISH Network, $29.99/month for 190+ channels — $44/month for 290+ channels. For the first year.
Customers can watch recorded television and skip commercials, as long as they have a broadband connection, on iPads, iPods, tablets. Thousands of On Demand options are also available. Blockbuster @Home is available to new subscribers for three months. Subscribers also get free high-definition for life and DVR.
AppleTV, $99; palm sized
This device plugs into a viewer's television. It comes with a remote and uses the cloud to provide programming that can be viewed on the TV and on Apple products.
Airplay technology allows for video, music and photos from iPad, iPod Touch and iPhone to be played on an HDTV. It provides access to existing iTunes, Netflix, Hulu Plus, HBO Go accounts and sports programming and YouTube
Roku LT, $49.99; Roku HD, $49.99; Roku 2 XD, $79.99; Roku 3, $99.99; palm sized
Roku plugs into a TV. All of Roku products except for the Roku 3 are compatible with any TV. It offers 750 channels, access to existing Netflix, Amazon Instant Video, Hulu Plus, HBO GO and Pandora account, and plays 720 HD quality video or better.
Google Chromecast, $35; thumb drive sized
The smallest of the devices, this device requires HDTV and provides access to Google Play, YouTube, Google Chrome, Google TV and existing Netflix accounts. It is accessible from tablets, smartphones, iPhones and iPads.
Slingbox 350, $179.99; Slingplayer 500, $299.99
The product allows the user to watch live sports, local programming, on demand video and DVR recordings in high-definition on smartphones, laptops and tablets. It includes an onscreen remote that allows for control away from a television.
This startup company, bought by DISH Network, was among the first in the field.
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