Riverton grocery store moves to bigger location to stay competitive

Published: Wednesday, July 10 2013 7:20 p.m. MDT

Peterson's Fresh Market moved to its new and bigger location on June 10, 2013. Monte Peterson, owner of the mom-and-pop grocery store, felt an additional 9,000 square feet of space would help his store stay competitive with chain grocery stores in the area. The store is located near 12600 South and Redwood Road.

Alex Cabrero, Deseret News

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RIVERTON — A mom-and-pop grocery store in Riverton recently moved to a building that had an additional 9,000 square feet of space. The family said the move was needed to stay competitive with chain grocery stores.

Peterson’s Fresh Market, 1784 W. 12600 South, moved from its 45,000-square-foot building to the building across the street, which had an additional 9,000 square feet of space. Store owner Monte Peterson admitted he was nervous making this move, but felt like he had to.

"It's a changing business, even more competitive, and you either adapt or you disappear," Peterson said.

Store manager Brandon Peterson, Monte Peterson’s son, said last month's move was necessary to keep up with what competitor grocery stores offer.

"We see examples of where there's more emphasis on convenience, or prepared foods, and so having the additional space gives us the opportunity to have those offerings for our guests," Brandon Peterson said.

Independent grocery stores have a tough time going up against chain grocery stores and have to do whatever it takes to survive. But this move is a sign that the economy can sustain smaller stores alongside the national or regional chains.

"It helps us have fresher produce, fresher perishables, turning product over more. It's just a lot of excitement," Monte Peterson said.

Another benefit for the store is the new location. It is now on the side of the road people travel on when they're going home instead of going to work. That little convenience is a big deal and helps bring in more business.

Peterson’s Fresh Market also kept a lot of workers who were working at the Fresh Market store that was in the building they moved into, though most of them transferred to other stores. The owner said those workers knew their customers and if it helps make customers feel at home, that's what he wants to do.

"The grocery store industry itself is very competitive," Monte Peterson said. "It always has been, and I think it will continue to be very competitive."

Contributing: Viviane Vo-Duc

Email: acabrero@deseretnews.com

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