Utahn Ted Ligety to be featured in Olympic ad campaign

Published: Wednesday, June 12 2013 11:29 a.m. MDT

Ted Ligety, world champion and four-time Audi FIS Alpine World Cup giant slalom champion, talks to the crowd at a celebration in his honor at Park City Mountain Resort in Park City on Saturday, April 6, 2013. Ligety will be one of the ambassadors for Coca-Cola for the 2014 Winter Olympics in Sochi.

Kristin Murphy, Deseret News

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SALT LAKE CITY — The Coca-Cola Co. announced that Park City native Ted Ligety will be one its “Four-Pack” of athletes to serve as active, living ambassadors for the Sochi 2014 Winter Olympic Games.

Ligety will be involved in the soft drink company’s marketing efforts for Sochi 2014 — encouraging fans to lead healthy, balanced lifestyles.

The foursome includes two-time Olympic figure skating medalist Michelle Kwan; Evan Lysacek, gold medalist in men’s figure skating at the 2010 Winter Olympics; Amy Purdy, three-time World Cup champion in para-snowboarding and a Paralympic hopeful for Sochi 2014; along with Ligety — a gold medalist in men’s alpine skiing at the 2006 Torino Winter Olympics and Sochi 2014 hopeful.

All four athletes will have prominent roles in the company’s marketing efforts leading up to the Games and will be featured, in part, in digital advertising, packaging and retail ads.

This is the fourth consecutive Olympic Games in which Coca-Cola has featured a collection of athletes as part of its Olympic marketing program. The “Six Pack” that competed in Beijing in 2008 brought home 14 Olympic medals, the “Six Pack” from Vancouver in 2010 won four medals and the “Eight Pack” from London in 2012 earned 12 medals.

Specific plans for how the “Four Pack” will be featured in the Coca-Cola 2014 Olympic program will be revealed later this year.

— Jasen Lee

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