International Business: Top 10 cultural adaptation tips from technology giants
Mark Lennihan, Associated Press
When developers create software applications and websites for international audiences, they can take steps to ensure their products are not culturally misunderstood. Major players in technology do an excellent job of culturally internationalizing or localizing their products, and they regularly share their successes and failures publicly to help other companies.
Companies that are trained on technical and cultural internationalization will build websites and applications that are much more easily adapted to global markets.
Adam Wooten is CEO of AccuLing, a translation services company he co-founded with technology developer Western Standard. He also teaches translation technology at Brigham Young University. Email: email@example.com. Twitter: @AdamWooten
- What the Senate’s tax break extensions...
- Heroes 2014: Columnist's hard-nosed, biblical...
- About Utah: He un-retired and found a world...
- Gary (and Rose) Neeleman: Q and A with a...
- Food hubs link consumers with locally farmed...
- Should toy marketing be gender neutral?
- N. Korea compares Obama to monkey in hacking row
- Largest quarterly GDP growth since 2003...
- BBC exposes inhumane working conditions... 6
- Sony announces limited release for 'The... 5
- Should toy marketing be gender neutral? 5
- N. Korea compares Obama to monkey in... 4
- Low gas prices are great, but could be... 4
- What the Senate’s tax break... 4
- Largest quarterly GDP growth since 2003... 3
- US consumer spending up solid 0.6 pct.... 1