International Business: Top 10 cultural adaptation tips from technology giants
Mark Lennihan, Associated Press
When developers create software applications and websites for international audiences, they can take steps to ensure their products are not culturally misunderstood. Major players in technology do an excellent job of culturally internationalizing or localizing their products, and they regularly share their successes and failures publicly to help other companies.
Companies that are trained on technical and cultural internationalization will build websites and applications that are much more easily adapted to global markets.
Adam Wooten is CEO of AccuLing, a translation services company he co-founded with technology developer Western Standard. He also teaches translation technology at Brigham Young University. Email: firstname.lastname@example.org. Twitter: @AdamWooten
- Knocking doors: What to know before signing...
- Lawmakers looking to pump up gas tax this...
- Are you part of the global 'baby shortage'?
- Young adults prefer to share chores and...
- Nintendo opens 2015 with some big announcements
- Kimberly Rotter: 7 weird things that affect...
- Greek radical left wins election, threatening...
- EPA inventory highlights 'toxic' releases;...
- Lawmakers looking to pump up gas tax... 56
- Utah has fourth largest gender wage... 12
- Are you part of the global 'baby... 12
- Another study lists Salt Lake as one of... 10
- Obama idea to trim college savings... 6
- Does taking advantage of family leave... 4
- Greek radical left wins election,... 3
- Knocking doors: What to know before... 3