International Business: Top 10 cultural adaptation tips from technology giants
Mark Lennihan, Associated Press
When developers create software applications and websites for international audiences, they can take steps to ensure their products are not culturally misunderstood. Major players in technology do an excellent job of culturally internationalizing or localizing their products, and they regularly share their successes and failures publicly to help other companies.
Companies that are trained on technical and cultural internationalization will build websites and applications that are much more easily adapted to global markets.
Adam Wooten is CEO of AccuLing, a translation services company he co-founded with technology developer Western Standard. He also teaches translation technology at Brigham Young University. Email: firstname.lastname@example.org. Twitter: @AdamWooten
- 3 tips for traveling cheaply
- Sony hack adds to security pressure on companies
- Survey says parents spend $532.87 a month to...
- Constantly changing online prices stump shoppers
- Record-breaking holiday travel expected
- Obama renews tax breaks, creates ABLE accounts
- Gift Guide: Strong photo, video gear options
- Chrysler to recall about 288K Ram pickup trucks
- NYC premiere of Rogen film 'The... 8
- Is brand loyalty the new religion? 6
- US consumer prices fall in November 4
- Insurers ease 'Obamacare' deadline 3
- Keystone pipeline to top Senate agenda... 3
- AP sources: NFL employees turn over... 3
- Sony hack adds to security pressure on... 3
- PacifiCorp to close Deer Creek Mine in... 3