Digital editions propel Deseret News circulation growth
Jeffrey D. Allred, Deseret News
SALT LAKE CITY — Digital gains offset a slight decline in print as average Deseret News circulation continues to grow.
The News ranked 22nd nationally with a total digital circulation of 56,755, according to a semiannual report released Tuesday by the Alliance for Audited Media (formerly the Audit Bureau of Circulations).
Sunday circulation for the News, including its national print edition, was 183,049, a 10.3 percent increase over 2012. Digital growth accounted for 83.3 percent of the increase. Paid Sunday print circulation fell 7.8 percent.
"Every day we strive to provide perspective, insight and analysis about what matters most to Utah's families," said Deseret News Editor Paul Edwards. "It is encouraging to see readers respond so positively to that effort."
The report covers six months ending March 31 and measures total average circulation, which includes print, digital and branded editions. Digital editions may include tablet or smartphone apps, PDF replicas, metered or restricted-access websites or e-reader editions.
Edwards sees the Deseret News broadening its reach across the country both electronically and with its Sunday national print edition.
"As we also assert ourselves in the national dialogue on family, faith and values — across multiple publishing platforms — it is gratifying to see a significant number of new readers engage with our coverage of those issues," he said. "The Deseret News is becoming respected nationally for its coverage of family and faith the same way the Wall Street Journal is respected for its coverage of finance and economics."
Average weekday News circulation rose 23.6 percent over last year, totaling 103,191. Digital editions boosted those figures to a 57.2 percent increase, while paid weekday print circulation dipped 3.2 percent.
Overall, combined Sunday circulation for the Deseret News and Salt Lake Tribune was 321,900, while combined weekday circulation was 207,215.
The Tribune's Sunday circulation was 138,851, a 2.5 percent increase over last year. Digital was up 10.4 percent, and Sunday print circulation was down 7.9 percent.
Average weekday circulation for the Tribune was 104,024, a decrease of 5.9 percent. Digital and weekday print circulation fell 4.4 percent and 6.2 percent, respectively.
Attempts to reach the Tribune for comment were unsuccessful.
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