As customers log in to banking accounts, Mint content like account alerts, linked external accounts and a budget creation tool will be available through the banking site.
Banks will also be able to integrate Mint into their mobile banking apps. Mint will start being integrated into banks by the end of 2013.
“We want to blur the lines between PFM (personal finance management) tools and digital banking," Greg Wright, vice president of product management at Intuit Financial Services, the company that owns Mint, told American Banker.
Mint now has 12 million users. Previously, banks have attempted to make personal finance tools available to customers so their site is more engaging. However, whether through poor positioning of the tools or lack of easiness to use, the features haven’t been majorly successful.
A survey by Mint reported 80 percent of users preferred to use personal finance tools through their online banking accounts, but didn’t necessarily like the one banks provided, according to an article by My Bank Tracker.
- 14 frivolous lawsuits against Disney, James...
- Employers and job seekers might as well be...
- Dave Ramsey says: Keep expectations clear...
- Balancing act: What is your ROI for seeking...
- Americans still prefer male bosses
- UTA seeks to hire bus drivers, other workers
- Lower gas prices could mean economic impact...
- The poorest of the poor in many Third World...
- Americans still prefer male bosses 8
- Studio C teams up with popular indie... 6
- Pay raises are more rare despite strong... 3
- Facebook is now helping its female... 3
- Lower gas prices could mean economic... 2
- Employers and job seekers might as well... 2
- Egg freezing is now a perk of the... 2
- The poorest of the poor in many Third... 1