Google to embed tournament bracket in search results

By Ryan Carreon

Deseret News

Published: Wednesday, March 20 2013 1:50 p.m. MDT

In an effort to make information universally accessible, Google will embed the NCAA tournament bracket at the top of its results pages for users who search related terms.

Websites have often fought to be atop the Google search results, which can result in millions of additional viewers. However, Google has been reluctant to play favorites and reward websites with traffic for information that no one technically owns.

The brackets will appear at the top of the page when terms such as "March Madness" and "NCAA Bracket" are searched. Google has done something similar for other information such as weather, Olympic medal counts, biographies and sports schedules.

Ryan Carreon is a web editor for DeseretNews.com. E-mail him at rcarreon@desnews.com

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