High school sponsorship contracts raise concerns, but also benefit programs
Kristin Murphy, Deseret News
Editor's note: This is part one in a series dedicated to sponsorship of high school athletics programs by athletic apparel companies. In this piece, Amy Donaldson examines the regulatory environment surrounding these deals and how local coaches have gotten into legal trouble with respect to such contracts.
Finding ways to pay for high school athletics, while money for academic needs seems to be in short supply, has caused parents and coaches to become creative about raising money.
After all, supporters only want (or need) so much cookie dough.
So when Nike called Bingham head coach Dave Peck several years ago and asked about sponsoring his football team, the coach listened.
"They said we'll give you a free shoe for every cleat your kids buy and a 40 percent discount," Peck said. "That's a big deal to the kids."
Bingham agreed to a deal with Nike, and then in 2011 when that original deal expired, Peck and administrators took bids from several companies and decided to switch to Adidas. The company offers 40 percent off apparel, accessories and footwear, and gives the team rebates to be used on products depending on how they perform.
The program receives $10,000 annually that it can use on uniforms, every athlete gets a free shoe, and they also get two for one hoodies and sweats. Bingham, however, has to spend $40,000 annually through Universal Athletics to receive the discounts, although it counts sales to the football program, booster club and school administration. Also, the more success the program has, the more it receives in rebates.
Peck isn't the only coach who saw an opportunity in a sponsorship deal. The Deseret News asked school districts along the Wasatch Front and found every district except Salt Lake and Weber had at least one deal. Most often it was a sponsorship deal between Under Armour and a school's football program.
While the contracts have been around for years, most district and State Office of Education officials were unaware of the contracts as most were entered into by coaches and principals.
That is, until last year.
That's when an audit by the Utah State Office of Education revealed a contract between Timpview High football and Under Armour. State officials said the deal violated both ethics rules for educators and state procurement laws (which require a competitive bidding process on any contract or purchase made by government entities over $2,000) and forbids those entering into the deals from benefiting personally in any way.
The code says, " is guilty of a felony if the person asks, receives, or offers to receive any emolument, gratuity, contribution, loan, or reward, or any promise thereof, either for the person's own use or the use or benefit of any other person or organization from any person interested in the sale of such supplies, services, construction, real property, or insurance."
State and district officials pointed to a section of the Timpview contract that provided $2,000 in apparel for coaches. Former Timpview High coach Louis Wong told investigators he used that allowance to buy clothing for his staff, administrators and those who worked at the games. His principal also signed off on the contract.
Bingham's contract is written differently and doesn't provide for a specific benefit for coaches or administrators. Still, it gives the program rebate money, which Peck said he used much in the same way. He purchased shirts for everyone from the grounds crew to other teachers, as well as helping student athletes who couldn't afford the required gear.
"None of that comes from public money because of the deal we have with Adidas," said Peck, whose agreement was signed by his principal. "It helps create an atmosphere of unity and it allows everyone to feel like they're part of the program."
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