Make sure you use photos you have the rights to, and that the primary photo of you is a professional headshot (or professional-looking at a minimum).
Just as you should on your resume, use keywords that you find in the job postings for the type of work you are seeking. This is a way of matching yourself to your desired job.
Make sure once the site is live that the address is on all of your social media profiles and on your resume, and even refer to it in the closing of your cover letters and interviews.
There is benefit in having a web presence that you control as opposed to a large company with design norms and access policies that change over time. On the flip side, owning all of the content on that site means you need to invest the time to ensure it remains current.
Roger, who is now a personal banker for a growing local financial institution, admits that while your site probably will not get a lot of hits, “the point is to show who you are, what you can do and that you are not afraid to put in the additional effort to stand out.”
John J. Brady is an executive, speaker and columnist with 20 years of experience in the education sector. He writes on matters of higher education, transitions into college and career, non-profit management and standardized testing. JB@johnjbrady.net
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