Dick Harmon: New service makes NFL pros available to evaluate your kid

This one is unique in that it uses credible eyes, professionals who have spent careers in film rooms breaking down opponents, plays, systems and schemes. The response does carry some validity and credibility. If Hearst says you can play at a high level, people believe it.

Coached by Pros says it can deliver an evaluation in about seven to 10 days once the proper steps are followed to sign up, submit a profile and upload two very specific kinds of videos.

Is this a legitimate way to find exposure for your kid? Well, the cost is manageable, a little over a hundred bucks.

This price is a pittance compared to what I've seen parents pay for kids to attend camps, hire personal quarterback coaches and the like. I know a dozen high school quarterbacks over the years who have paid thousands of dollars for these services to see their sons receive elite instruction.

In the end, they did improve and were offered college scholarships, but it cost them a ton of time and coin.

Bottom line: There are many gateways out there for your kid. This is a new one. Pick and spend your money wisely, but your kid still has to perform. And your genes might be the best factor in all of this.

Dick Harmon, Deseret News sports columnist, can be found on Twitter as Harmonwrites and can be contacted at dharmon@desnews.com.