Why Legos are so expensive, yet your mom still got them for your birthday

Published: Wednesday, Jan. 16 2013 1:23 p.m. MST

One Lego fan on Hacker news, "jacquesm," commented on the economics for the consumer: "What's more expensive, a toy that gets used once on Christmas day and then gets discarded that costs $10, or a Lego set that costs $50 and that gets passed down three generations or more? Some of the Lego my kids are playing with went through this route: my uncle, me, my brother, my son, my brother's kids. The oldest pieces I've got are from the early '60s, they have a different formulation and didn't keep their shape as good, but anything produced after roughly 1965 is as good as new today."

A USA Today story explains how lucrative Legos can be: " Let's say two investors had $10,000 to invest at the end of 2011. One investor bought 174 shares of the Vanguard S&P 500 index exchange traded fund for $57.45 apiece, while the other bought 100 boxes of the Emerald Night Lego train set for $99.99 apiece. … Fast forward to today. The stock investors would have done pretty well, with a 15 percent gain, including dividends paid. But the Lego investor would be able to sell the Lego Emerald Night trains for $203 each, for a total 103 percent profit. In other words, the Lego train would have outperformed the stock market by 587 percent."

For those who can't decide between investing in Legos or buying Glenn Beck's favorite metal, there was a solution out there. The Huffington Post had an article about several special Lego bricks that were made as rewards for a few Lego company employees: "The brick is the same size and shape as an original 2x4 Lego brick, and is made from 25.65 grams of 14K gold, according to BrickEnvy's website, which lists the selling price as $14,449.99."

Alas, that gold Lego brick was sold.

EMAIL: mdegroote@desnews.com

Twitter: @degroote

Facebook: facebook.com/madegroote

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