niqodemus via flickr
Online shopping sales soared 17.4 percent Thanksgiving Day with the help of mobile devices, which accounted for 24 percent of consumer purchases, according to an IBM press release.
Mobile purchasing rose 9.7 percent from the reported 14.3 percent in 2011.
Of these mobile devices, the iPad generated the most — almost 10 percent — of the online shopping,
"To remain relevant, retailers must find opportunities to participate in holiday rituals in ways that aid consumers' attainment of the holidays they imagine — enjoying time with family and shopping when convenient," said Tonya Bradford, an assistant professor at Mendoza School of Business at the University of Notre Dame. "Technology provides more opportunities for retailers to create these experiences for consumers through their mobile computing devices."
A shopper spent more overall, with an average of $181.22, but shopping was done with greater frequency. This means that they were able to take advantage of retailer deals and free shipping.
- Better than a raise: The smallest thing you...
- WestJet airline video goes viral as Santa...
- Companies make CEO changes in U.S. and Canada
- University of Utah Health Care's AirMed puts...
- The Grand America and the Flower Patch: Once...
- Leavitt stresses importance of allies, alliances
- Utah website designed to make sending...
- The American Dream is still alive for 20...
- The American Dream is still alive for... 11
- Better than a raise: The smallest thing... 10
- System failure to blame for delayed... 9
- Leavitt stresses importance of allies,... 8
- Cedar Hills to require business... 5
- Companies make CEO changes in U.S. and... 3
- WestJet airline video goes viral as... 2
- Healthy jobs report a good sign for... 2