Susan Walsh, AP
The U.S. government warned mortgage lenders to clean up misleading advertisements Monday, according to NBC News.
The crackdown came after two agencies, the Federal Trade Commission and the Consumer Financial Protection Bureau, reviewed about 800 advertisements for mortgage-related loans.
The review discovered four problems with the advertisements, which were found on the Internet, in newspapers and in mailers. One was that they misrepresented their connection with the government by having official-looking seals. These seals cause consumers to believe they were affiliated with the government.
Some had false information about interest rates, showing lower rates than were actually offered.
Others presented images that misrepresented the amount of cash or credit available.
Finally, companies made statements regarding reverse mortgages that made it seem like consumers wouldn't have to pay on the product, when in actuality they had monthly or other periodic tax or insurance payments.
"Misrepresentations in advertising for mortgage products pose a significant risk of harm to consumers because they can confuse and mislead consumers when they are making one of the biggest transactions of their lives,” said Kent Marcus, assistant director for enforcement at the CFPB to NBC News.
- The wrath of Comic-Con: S.L. convention...
- Dave Ramsey says: Don't touch that 529 plan
- Utah Transit Authority eyeing electric bus...
- BYU grad strikes gold teaching via online...
- Balancing act: First 'real' job teaches...
- Healing souls, healing a mountain
- Does getting married really increase wealth...
- Dave Ramsey says: Don't leave an estate with...
- Fast food workers vow civil disobedience 15
- San Diego Comic-Con tells Salt Lake... 12
- BYU grad strikes gold teaching via... 12
- Dave Ramsey says: Don't leave an estate... 11
- Sarah Palin launches online... 10
- The wrath of Comic-Con: S.L. convention... 9
- Does getting married really increase... 8
- Dave Ramsey says: Don't touch that 529... 6