Does waiting in line save you money?

Published: Monday, Nov. 19 2012 11:00 a.m. MST

Crowds line up at 5 in the morning to buy gifts at Shopko on Black Friday, the day after Thanksgiving, in 2010. Black Friday is traditionally one the the biggest retail shopping days of the year.

Tom Smart, Deseret News

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While waiting in long lines during frigid, 3-a.m. temperatures on Black Friday may build memories, it isn't necessarily the cheapest way to shop, according to a recent study done by Decide, Inc.

Prices on dolls, jewelry, blenders, toys and TVs were found to be lower at times throughout the year than on Black Friday, reported the The Wall Street Journal.

The study followed individual items throughout the year to determine when the best time to purchase it was. For example, a black men's watch from Citizen was price watched from 2008 to 2011. The original price of $600 dipped to $350 in early March, but ran for an average of $379 on Black Friday and Cyber Monday.

While different items vary on when the best price comes, many products had a steady increase of prices from October to December.

"It was crazy," said Ron Brawer, a partner at Maya Group Inc., to The Wall Street Journal. "They spent three times as much for something than if they would have bought it three weeks earlier."

Planning ahead and buying earlier in the year can save consumers money as well as early morning races for doorbusters.

EMAIL: alovell@deseretnews.com

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