The James Bond series is the longest and second most profitable franchise in the history of cinema.
Most profitable film franchise: The Harry Potter series, with $7.66 billion in total ticket sales.
Least profitable film franchise: Probably anything with Steve Guttenberg in it.
In order to sustain interest, it’s not enough just to repeat the same formula with subtle variations — opening action sequence unrelated to movie’s main plot; theme song sung over opening credits filled with scantily clad women; Q dispenses gadgets; Bond introduces himself with his last name first and orders a martini shaken and not stirred, etc. Eventually, we have to care about this guy, and “Skyfall” is the first Bond film that lets us do exactly that.
After all, only weirdos watch Bond movies just to memorize meaningless facts and figures.
(Nothing to add here. I’ve said too much already.)
Jim Bennett is a recovering actor, theater producer and politico, and he writes about pop culture and politics at his blog, stallioncornell.com.
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