Mormon Media Observer: A look at the media's use of 'cult' in LDS coverage

Published: Monday, Oct. 22 2012 3:09 p.m. MDT

When Pew asked respondents to share what one word came to their minds when the word Mormon was said, in the second survey, given late last year, the word cult showed up about 40 percent more often than it did four years earlier.

I can only surmise that the news media's frequent use of the term explains this growth.

If cult is no longer appropriate for a Christian like the Rev. Graham, I believe it's no longer appropriate for media to use it either.

Thanks to the good reverend and his son Franklin for making this change.

Lane Williams teaches journalism and communication at BYU-Idaho. He is a former journalist whose scholarly interests include Mormon portrayals in the media, media and religion, and religion and politics.

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