What Romney’s team is hoping for is a repeat of 1980, when GOP challenger Ronald Reagan disarmingly delivered his now famous line, “There you go again,” to President Jimmy Carter during a debate and went on to soundly defeat the incumbent.
“They believe this race will be like 1980,” Scherer said, with Romney emerging as the victor in a side-by-side comparison with the president.
That's an uphill battle, Scherer said. Still, he stopped short of predicting the impact of the debate.
“There’s a reason elections are exciting,” he said. “And that’s because no one can predict them.”
One of Romney’s top surrogates on the campaign trail, Utah Rep. Jason Chaffetz, said all the GOP candidate really has to do is look the part on Wednesday night.
“Job one: Be presidential. He doesn’t have to win the battle of most memorable line, but he has to walk away with people envisioning him as the president of the United States of America,” Chaffetz said.
There are plenty of voters who see the country as off-track, the congressman said, but they may still need to be convinced Romney is up for the job as commander in chief.
“If the truly undecided and persuadables can feel comfortable with Mitt Romney as president, then I believe Mitt Romney will be president,” Chaffetz said.
What the audience doesn’t need to see, he said, is Romney delivering any knockout blows.
“If (Obama) hasn’t convinced them in four years, another 90 minutes probably isn’t going to make the difference,” Chaffetz said. “All things being equal with President Obama and Mitt Romney, that’s a victory for Mitt because he’s shown he can be presidential.”
Even so, Chaffetz disagreed the debates were make-or-break for Romney. He will be among the Romney surrogates posted in the so-called “spin room” after each debate to offer commentary.
“You have tens of millions of dollars being poured in for ads. You have a ground game that will be pivotal in getting out the vote. You have unforeseen world events,” he said, acknowledging that Romney “needs to do well. But I don’t think the expectations have to be over the moon.”
Utah advertising executive Tom Love said just looking presidential won’t give Romney much of a boost.
“He’s made more missteps than he’s made positive steps,” Love said. “I don’t’ think an hour and a half forum where he’s next to the president is enough.”
Romney’s problem, Love said, is that he still needs to sell himself to voters as likable while at the same time appearing tough as he takes on the president.
“He’s in a really touchy position. He’s got to play some hardball,” said Love, who has helped ready a number of Utah candidates for debates over the years and sees preparation as key to a good peformance.
“It’s knowing exactly what you’re going to say and when you’re going to say it,” he said. “It’s the hems and haws, those are what cripple you.”
Coming across as confident inspires the same in viewers, Love said. Having a few quick comebacks ready helps.
“You always have one or two zingers,” he said, aimed at countering expected criticism from an opponent. “Those aren’t made up on the spot. Those are well-rehearsed.”
Dave Woodard, a political science professor and pollster at Clemson University in South Carolina, said what Romney has to show in Wednesday’s debate is passion.
“His message is just not connecting,” Woodard said. “He ought to do something to separate himself and show he has some passion. We all know he has a good mind. But he needs to show he’s fired up.”
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