FILE - In this Wednesday, May 30, 2012, file photo, a tourist uses his iPhone to photograph Federal Hall in New York's Financial District, May 30, 2012. Leap Wireless International Inc., the parent of the Cricket cellphone service, on Thursday, May 31, 2012, said it will be the first mainland U.S. phone company to sell the iPhone on a prepaid, no-contract basis. (AP Photo/Richard Drew)
Richard Drew, AP
Anticipation is building for Apple’s upcoming announcement of the iPhone 5 on Sept. 12.
But, are Americans getting too excited?
More than half of Americans used a credit card or a loan so they could purchase the latest iPad and iPhone upon release, according to a survey conducted by discount sales site couponcodes4u.com.
The site polled more than 1,900 consumers to gauge their willingness to spend on the latest Apple devices.
When asked whether they would buy the upcoming device, 53 percent said they are “likely to,” while 71 percent say they can’t afford it.
“As we have often done research on Apple products and the crazy lengths people will go to be the first person to have the latest iPhone of iPad, I was shocked and very surprised about how many Americans freely admit that they are willing to spend their way into debt by buying Apple gadgets that they simply cannot afford,” Mark Pearson, chairman of couponcodes4u.com, said in a statement. “Having the latest gadget is one thing; not being able to afford your mortgage payment, rent and groceries is another."
EMAIL: jferguson@desnews.com
TWITTER: @joeyferguson
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Joey Ferguson is a business reporter for the Deseret News who focuses on public finance. He joined Deseret News after graduating from Brigham Young University-Idaho with a bachelor's degree in journalism in May 2011. He more ..
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Huh! I thought it was Obama's fault, not the personal responsibility of the individual.
What that survey really tells us is over half of the respondents are idiots.
That is a really sad thing to read. A quote I one heard: "In a consumer society, there are two kinds of slaves: the prisoners of addiction and the prisoners of envy." Which camp do these folks fall into?
I will tip my hat toMr. More..