International Business: Brand acronyms, initials lost in translation
What You May Have Missed
By Adam Wooten, For the Deseret News
Published: Friday, Aug. 17 2012 10:00 a.m. MDT
For the Deseret News
Some companies might think brand names made up of initials actually reduce risk of linguistic blunders in another language because they are devoid of complete words. However, humorous examples prove this perception is far from true.
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