The deadline came and no deal was reached between DirecTV and Viacom, resulting in almost 20 million satellite subscribers losing 26 channels on Wednesday, including MTV, Vh1, Comedy Central and Nickelodeon, according to the Consumerist.
The last time Viacom heard from DirecTV was approximately 11 a.m. on Tuesday, according to the article. The 26 channels were pulled from DirecTV around 11:50 p.m. ET on Tuesday. All of the lost channels have been replaced with a repeating clip of DirecTV's CEO Mike White explaining his company's side of the dispute, saying the problem isn't permanent.
DirecTV has joined other satellite and cable companies who are against broadcasters bundling higher-rated channels with channels that are seldom viewed. DirecTV says customers shouldn't have to pay for channels no one watches, according to the article.
DirecTV says Viacom is asking for $1 billion more than what the satellite company paid on the recently expired contract, according to the article.