Missionary work goes viral thanks to 'I'm a Mormon' campaign

Sheryl Garner, a school teacher in Washington, D.C., said she participated in the YouTube series because she wanted to share her testimony, especially because, as an African-American, she doesn't fit the stereotypical mold of an LDS Church member. Her video now has more than 133,000 views and she gets calls from friends that see her face on Mormon.org advertisements in various cities.

"This is so bigger than I thought it would be," she said. "But I'm really glad I did it."

Garner said she has seen the positive effects that have come from this campaign, which is why she agreed to participate. While visiting the Washington Temple visitors' center, a sister missionary thanked her for her video. The missionary often used it to teach visitors, who were then touched by Garner's testimony. Garner remembers the moment vividly.

"That is why I am doing this," she said. "It wasn't for the billboards, the taxicabs, any of that. That moment was the reason."

Members of the church can make their own Mormon.org profile to share as well as a YouTube video.

Beki Winchel is a current BYU student studying public relations and business management. Besides being a tech geek, she loves social media, music, movies and craftiness. She’s also a fierce Packers fan with a Wisconsin accent.