Read more: Glenn Beck unleashes his dogs of war
All month Glenn Beck has been nipping at the heels of the mainstream media, creating plenty of news with his media empire and Internet-only television station GBTV. But now that it's been more than a year since he appeared nightly on his own Fox News show, Beck's doings are no longer guaranteed to create huge headlines.
Still, Beck is doing better than ever before — because in the annual Celebrity 100 list of the most powerful celebrities that Forbes released a couple weeks back, Beck ranked No. 23 with an estimated annual income of $80 million. By way of comparison, last year Beck ranked No. 30 with an income of $40 million, while in 2010 he was No. 43 on the list with estimated earnings of $35 million.
"Who needs Fox News?" Forbes quipped in its 2012 write-up of Beck. "Beck is his own network now. GBTV, his internet-only video channel, already has more than 300,000 subscribers, making it the biggest component of his fast-growing multimedia empire, Mercury Radio Arts. The conservative host also has his own book imprint with Simon & Schuster, a news website called The Blaze, a live political comedy act and, of course, 'The Glenn Beck Program,' syndicated by Premiere Radio."
Earlier in May, Beck moved his Mercury Radio Arts headquarters from a temporary base in New York to its new, permanent home in the Dallas area. Included in the imaginative construction: a life-size replica of the Oval Office, replete with some of the set props from Oliver Stone's movie "JFK."
"One of the biggest benefits of being in Texas is the space," the journalism website MediaBistro reported on May 22. "There’s lots of it. GBTV is putting that space to effective use, building out its studio in ways that could not be done in New York."
A new article appearing in the June edition of The Atlantic magazine painted a portrait of GBTV. James Parker wrote for The Atlantic, "If you think he’s going to settle for this, for exile, for blustering and bunkum-izing in an Internet backwater to a few hundred thousand true believers, then you don’t know Glenn Beck. Beck is a man of the future. He’s off your screen, for now. His frog-boilings and waterworks do not currently impinge upon your mind. But as Arnold warned us, in his beautiful Terminator accent — and here the Beck-ness of it all invites an atrocious joke — he’ll be Beck."