International Business: Listening worldwide to the intercultural voice of the customer
What You May Have Missed
By Adam Wooten, For the Deseret News
Published: Friday, April 27 2012 7:00 a.m. MDT
For the Deseret News
Why would a German company not want customers to award it a five out of five on surveys? One survey collection and reporting company, Mindshare Technologies, shares how it adapts services to the needs of international clients.
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