Half of U.S. households own Apple products

Apple has managed to reach a great deal of U.S. homes and continues to grow.

The tech company has landed into 55 million homes in the U.S., according to CNBC. That means half of all U.S. households own at least one iPhone, iPod, iPad or Mac computer.

CNBC received the data through its All-America Economic Survey, which also shows that one in 10 homes which don’t currently own an Apple product plan to make a purchase in the next year.

Those who own at least one Apple product own an average of three devices.

“It's a fantastic business model — the more of our products you own, the more likely you are to buy more,” Jay Campbell, a vice president of Hart Research Associates, which conducts the survey along with Bill McInturff, told CNBC. “Planned obsolescence has always been a part of the technology industry's sales model, but Apple has taken it to a whole new level.”

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