— Develop a well-trained, hardworking, dedicated work force. The girls get trained every year on new products and how to sell them. They know the money they raise will help pay for camps and other activities. And they're so stinkin' cute that it's hard to say no to their sales pitch!
— Take the product to the people. In addition to their door-do-door pre-sales, the girls manage cookie booths in various locations. Most people probably run across a purchasing opportunity at least twice during the cookie sales season.
The four girls at our booth were real troopers, sticking to their pitch until closing time, even though they were tired. I was exhausted by the end, too, but I'm glad I had the chance to see capitalism in action, Girl Scout-style. I hope some of those ideas sunk in with my daughters, too.
After all, you're never too young to learn about the basics of business. And when the lessons are minty and covered in chocolate, all the better.
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