International Business: International missteps in shoe branding
What You May Have Missed
By Adam Wooten, For the Deseret News
Published: Thursday, March 15 2012 8:00 p.m. MDT
For the Deseret News
This week, Nike retailers saw unexpected trouble in Ireland after unofficially naming a pair of sneakers after a group with a violent past. Unintentional branding missteps like this are nothing new to the shoe industry.
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