Wealthy, educated more likely to coupon than poor, uneducated
Michael Brandy, Deseret News
Couponing is on the rise, but it isn’t the less fortunate that are flocking to it.
Households with $100,000 or more in income are twice as likely to use coupons compared to those who earn less than $35,000, CNBC reported citing Coupons.org data. Those with college degrees are also twice as likely to coupon versus those who did not graduate from high school.
Coupon redemption rose by 63 percent last year, and one in five smartphone users used online mobile coupons, like Groupon and Living Social, in 2011. Online coupon access has increased by 360 percent.
“Shoppers continue to love coupons,” Bob Carter, president of Inmar Promotion Services, told CNBC. “With consumer confidence flat, unemployment rates still a challenge and prices for most consumables on the rise, it’s now cool to be frugal — to shop smartly. And, coupons are the vehicle consumers are using to do just that.”
To read more, click here.
- RC Willey opens new store at University Place...
- End of an era: Mercury rule shutters Utah's...
- Happiness research inspired one business...
- Did you file your taxes jointly or...
- April 15 may be Tax Day, but Tax Freedom Day...
- Where does 'cool' come from?
- Sen. Hatch's 'I-Squared' bill could more than...
- Leadership touted at governor's economic summit
- End of an era: Mercury rule shutters... 57
- Sen. Hatch's 'I-Squared' bill could... 26
- Are you rich or poor? The answer may be... 21
- Fight for $15 protests expand for... 20
- Minority of taxpayers pay majority of... 20
- EnergySolutions shouldn't store uranium... 7
- Gas prices in Utah climb 15 cents above... 5
- Contact lens makers sue Utah over... 4