Hornets unveil new basketball court design

By Steve Reed

Associated Press

Published: Thursday, June 26 2014 10:07 a.m. MDT

Updated: Thursday, June 26 2014 10:07 a.m. MDT

A photographer takes photos of the Charlotte Hornets logo during a news conference to unveil the design for their home court in Charlotte, N.C., Thursday, June 26, 2014.

Chuck Burton, Associated Press

CHARLOTTE, N.C. — The Charlotte Hornets unveiled a new basketball court design that features a fierce-looking hornet logo at center court.

It's the final step in the team's brand identity transformation from the Bobcats to the Hornets.

The hard maple court also includes a beehive cell pattern stained into the wood, a teal border and purple free throw lanes. The baselines have "Charlotte" and "Hornets" written in the team's font. There's a pair of Buzz City logos inside the 3-point line on both ends of the court.

Hornets president and CEO Fred Whitfield says "when we look at our primary logo in the center, it depicts how we want to play as a team with the fierceness, the tenacity and a sense of protect this place."

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