Gene J. Puskar, Associated Press
OAK BROOK, Ill. — McDonald's plans to expand a test this year that lets people order customized burgers.
The world's biggest hamburger chain began testing the waters of personalized orders last year with a "build-your-own burger" concept at a location in California. In addition to its traditional menu, the restaurant offers tablets where people can tap out the bun, patty, cheese and toppings they want on their burgers.
Kevin Newell, U.S. brand and strategy officer for McDonald's, said in an interview that the offering is a "huge driver." Without providing specific figures on the sales impact, he said it's attracting a different type of customer and more of a dinnertime crowd.
The test reflects a push by McDonald's to adapt to the growing trend toward customization in the fast-food industry.
- Lawsuit accuses state of illegally pursuing...
- Chinatown Supermarket opens in South Salt Lake
- 9 startup companies perfect for your family
- U.S. economy grows at scorching 4 percent in...
- The wrath of Comic-Con: S.L. convention...
- BYU grad strikes gold teaching via online...
- Dave Ramsey says: Don't touch that 529 plan
- Consumer index climbs to record level in Utah
- Fast food workers vow civil disobedience 20
- Dave Ramsey says: Don't leave an estate... 13
- U.S. economy grows at scorching 4... 12
- San Diego Comic-Con tells Salt Lake... 12
- BYU grad strikes gold teaching via... 12
- Sarah Palin launches online... 10
- Dave Ramsey says: Don't touch that 529... 8
- The wrath of Comic-Con: S.L. convention... 8