Brian Blanco, Associated Press
WASHINGTON — Sarah Ball was a 15-year-old high school sophomore at Hernando High School in Brooksville, Fla., when a friend posted on Facebook: "I hate Sarah Ball, and I don't care who knows."
Then there was the Facebook group "Hernando Haters" asking to rate her attractiveness, plus an anonymous email calling her a "waste of space." And this text arrived on her 16th birthday: "Wow, you're still alive? Impressive. Well happy birthday anyway."
It wasn't until Sarah's mom, who had access to her daughter's online passwords, saw the messages that the girl told her everything.
More young people are reaching out to family members after being harassed or taunted online, and it's helping. A poll released Thursday by The Associated Press-NORC Center for Public Affairs Research and MTV found incidents of "digital abuse" are still prevalent but declining somewhat. It found a growing awareness among teenagers and young adults about harm from online meanness and cyberbullying, as well as a slight increase among those willing to tell a parent or sibling.
"It was actually quite embarrassing, to be honest," remembers Ball, now an 18-year-old college freshman. But "really, truly, if it wasn't for my parents, I don't think I'd be where I'm at today."
The survey's findings come a week after two Florida girls, ages 12 and 14, were arrested on felony charges for allegedly bullying online a 12-year-old girl who later killed herself by jumping off a tower at an abandoned concrete plant.
The AP-NORC/MTV poll found that some 49 percent of young people ages 14 through 24 in the U.S. said they have had at least one brush with some kind of electronic harassment, down from about 56 percent in 2011. Of those who have encountered an incident, 34 percent went to a parent, compared with 27 percent just two years ago. And 18 percent — up from 12 percent in 2011 — asked a brother or sister for help.
"I feel like we're making progress," said Sameer Hinduja, co-director of the Cyberbullying Research Center and professor at Florida Atlantic University. "People should be encouraged."
When asked what helped, 72 percent of those encountering digital abuse responded that they changed their email address, screen name or cell number and it helped, while 66 percent who talked to a parent said it helped too. Less than one-third of respondents who retaliated found that helpful, while just as many said it had no effect, and 20 percent said getting revenge actually made the problem worse.
Girls were more likely than boys to be the targets of online meanness — but they also were more likely to talk to reach out for help.
The poll also indicated that young people are becoming more aware of the impact of cyberbullying. Some 72 percent, up from 65 percent in 2011, said online abuse was a problem that society should address. Those who think it should be accepted as a part of life declined from 33 percent to 24 percent.
Hinduja credits school programs that are making it "cool to care" about others and increased awareness among adults who can help teens talk through their options, such as deactivating an account or going to school administrators for help in removing hurtful postings.
That was the case for Ball, whose parents encouraged her to fight back by speaking up. "They said this is my ticket to helping other people," she said.
With their help, Ball sent copies of the abusive emails, texts and Facebook pages to school authorities, news outlets and politicians, and organized an anti-bullying rally. She still maintains a Facebook site called "Hernando Unbreakable," and she mentors local kids identified by the schools as victims of cyberbullying.
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