In the decade since Congress considered the standards, gluten-free foods have become big business. Millions of people are buying the foods because they say they make them feel better, even if they don't have celiac disease. Americans spent more than $4 billion on gluten-free foods last year, according to the American Celiac Disease Alliance, and a major manufacturing survey issued this week suggested that the niche industry is giving an economic boost to the food industry overall.
One of the largest manufacturers of gluten free foods, Boulder Brands, said it has been seeing double-digit growth in sales and is looking at expanding into bigger markets. The company's brands, Glutino and Udi's, already meet the new standards.
"We expect the new regulations to impact sales in a positive way as consumers can feel more confident in their gluten free choices," said T.J. McIntyre, executive vice president of the company.
Follow Mary Clare Jalonick on Twitter at http://twitter.com/mcjalonick
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