IDAHO FALLS, Idaho — An eastern Idaho auto dealership that offended some area residents with a radio commercial that included a derogatory reference about special needs children in a sales pitch for trucks has apologized.
KIFI-TV reports in a story Friday that Pocatello-based Cole Chevrolet pulled the ads and is also teaming up with the Special Olympics of Eastern Idaho. Company officials say they made an unwitting mistake.
The advertisement says, "Are you driving a wimpy truck? Do your kids take the short bus so they won't be seen in it?"
The company said it has made a donation and that Marketing Director Valorie Smith will create public service announcements for Special Olympics.
"From myself, my team, Cole Chevrolet, we just hope everyone understands it was a mistake," Smith said. "It's been taken care of and we're definitely sorry."
Maegan Tsantis is a mother of three, including a special needs child.
"I felt really bad," Tsantis said. "I just didn't think it was appropriate to be using that and it actually really, really offended me."
Other parents were also angry, said Holly Giglio, director of the Special Olympics of Eastern Idaho.
"Our parents, they obviously were upset and they let their voice be heard and I think in the end, good things came from it," she said.
- Prepackaged caramel apples linked to 4...
- Hackers warn not to release 'The Interview'...
- Forget Santa Claus, Virginia. Was there a...
- The Associated Press' top 10 movies of the year
- Canada man finds an Elizabeth Gallagher for...
- Theater shooter's parents plead for his life,...
- 'Is your job depressing?' Why it's a great...
- Cincinnati coach Mick Cronin has aneurysm
- Obama: US re-establishing diplomatic... 49
- Vermont governor abandons single-payer... 32
- A post-election flurry: Obama tests his... 16
- Sony cancels 'The Interview' Dec. 25... 15
- Taliban assault on Pakistan school... 13
- Forget Santa Claus, Virginia. Was there... 13
- Utah football's Hackett, Orchard named... 11
- NYC premiere of Rogen film 'The... 8