IDAHO FALLS, Idaho — An eastern Idaho auto dealership that offended some area residents with a radio commercial that included a derogatory reference about special needs children in a sales pitch for trucks has apologized.
KIFI-TV reports in a story Friday that Pocatello-based Cole Chevrolet pulled the ads and is also teaming up with the Special Olympics of Eastern Idaho. Company officials say they made an unwitting mistake.
The advertisement says, "Are you driving a wimpy truck? Do your kids take the short bus so they won't be seen in it?"
The company said it has made a donation and that Marketing Director Valorie Smith will create public service announcements for Special Olympics.
"From myself, my team, Cole Chevrolet, we just hope everyone understands it was a mistake," Smith said. "It's been taken care of and we're definitely sorry."
Maegan Tsantis is a mother of three, including a special needs child.
"I felt really bad," Tsantis said. "I just didn't think it was appropriate to be using that and it actually really, really offended me."
Other parents were also angry, said Holly Giglio, director of the Special Olympics of Eastern Idaho.
"Our parents, they obviously were upset and they let their voice be heard and I think in the end, good things came from it," she said.
- Many Mormon missionaries who return home...
- 50 things you might not know about 15 of your...
- Amish school shooter's kin: Horror, then healing
- Report: German president boycotting Sochi...
- Judge orders Colo. cake-maker to serve gay...
- Central African Republic mobs launch ethnic...
- Food-tech startups aim to replace eggs and...
- Purge sends chilling message to North Korea's...
- Judge orders Colo. cake-maker to serve... 110
- Many Mormon missionaries who return... 101
- Fast-food strikes return amid push for... 32
- Utahns react to death of Nelson Mandela 27
- Space and religion: How believers view... 19
- Obama administration will allow green... 17
- Expelling Santa from school? Holiday... 16
- Former South African President Nelson... 13