Not only are U.S.-born Latinos adopting it, but various underground and artistic non-Latino groups have begun to mark the Nov. 1-2 holidays through colorful celebrations, parades, exhibits and even mixed martial arts fights.
Lois Zamora, a University of Houston English professor who has studied the Day of the Dead, said Disney's interest shows how much this once obscure holiday has grown in the U.S. But she said the trademark attempt was odd.
"Disney doesn't quite get it," Zamora said. "It would be like copyrighting 'Christmas or 'Easter' or, for that matter, 'Halloween.'"
Graham Harvey, owner of the Thibodaux, La.-based Mathew Media group, said the Disney flap should be a reminder that all companies should have social media strategy as part of its promotions, or face the wrath in real time if any promotion is controversial.
"Any company or organization that wants to protect its brand needs to understand the powerful, viral nature of social media," he said. "A backlash can occur in the blink of an eye."
Follow Russell Contreras at http://twitter.com/russcontreras
- Sentenced but never jailed, robber who went...
- Dirty creek, old purse solve four-decade...
- Utah, Oklahoma same-sex marriage cases on...
- Appeals judges question right to sue in...
- Texas seizes FLDS Church's secluded ranch
- How does the world feel about morals and...
- Dress codes: Where should schools set limits?
- Astronomers spot most Earth-like planet yet
- Obama: Religious intolerance has... 76
- Utah, Oklahoma same-sex marriage cases... 43
- The dangers of financially illiterate... 30
- Bureau of Land Management to pursue... 22
- Report projects health law's subsidies... 21
- 'Obamacare' under attack as... 14
- Sentenced but never jailed, robber who... 14
- Obama: 8 million signed up for health care 14