SAN FRANCISCO — The Kraft Fight Hunger Bowl is returning to prime time.
This year's contest matches a team from the Pac-12 Conference against BYU. Each side must achieve bowl eligibility (six or more regular season victories). In the event BYU does not achieve bowl eligibility or is invited to a BCS bowl game, the bowl has an alternative agreement for an eligible Atlantic Coast Conference team to play in the game.
"We're very excited about this date and time slot," said Kraft Fight Hunger Bowl executive director Gary Cavalli. "We have a prime-time window and we won't have any competition from another bowl or NFL game. That should help generate a strong national TV audience. The Friday evening kickoff is also great for the fans. Those in the Bay Area can come after work and out-of-towners can spend a weekend in the greatest city in the world, San Francisco."
This year's bowl will be the last at AT&T Park, as the game in 2014 will move to the New Santa Clara Stadium (home for the San Francisco 49ers). However, San Francisco will continue to house both teams, and all game-related events will take place there, as in the past.