Underneath the logo: BYU contract with Nike delivers recruits in addition to apparel
Oregon State, for example, signed a new deal with Nike in 2011 that delivers the Beavers more than $2 million in product and a little cash in the upcoming year. Additionally, Nike closed an agreement with Boise State last year, which gives the Broncos $1 million in gear this coming season and $50,000 in cash and bonuses for team performance, including $25,000 for playing in a BCS game.
Ole Miss has a deal reportedly worth more than $2 million per year. Illinois gets $1.6 million in cash and product for sporting the swoosh. Arizona State’s agreement covers nearly $1.8 million in product next year.
While it’s unlikely the public will ever learn the details of BYU’s agreement with Nike, most university contracts with the retailer share common parts, and the Cougars probably have similar allotments, payouts and incentives.
Because of this, it is reasonable to assume BYU gets product and currency from Nike and may earn additional dollars through advertising agreements and performance bonuses, such as bowl appearances and NCAA tournament bids.
The end result
These contracts are not going to make or break the balance sheet or vault a team to a championship, but they do bring millions in gear and cash to schools, and help ensure their teams have the gear necessary to succeed.
They’re also an asset in bringing in players.
Kuresa, who went on to be an All-Mountain West Conference lineman, certainly didn’t decide to attend BYU just because it was a Nike school, but he’s not shy to say that he disqualified schools that were not with Nike.
“There are a lot of things that influence the 17-year-old mind that wouldn't carry much weight later in life,” he says now, but his experience shows how a school’s apparel affiliation is an important factor in narrowing down recruits' decisions.
“BYU and Nike definitely came through. I started around 50 games at BYU — there were only two I didn’t wear a brand new pair of cleats. I loved always having a clean, new, stiff pair of Nikes. Still do,” Kuresa said.
Editor’s Note: This is part five in a five part series on how athletics apparel contracts affect Utah’s major universities. Part one and part two explains the nature of these contracts while part three covers Utah State and Nike and part four looks at The University of Utah's agreement with Under Armour.
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