Underneath the logo: Utes, Under Armour to redesign hoops unis for 2013-14 season
Editor's note: This is part four of a five-part series on how athletics apparel contracts impact programs in the state of Utah. Start at part one: Start at part one: What collegiate apparel sponsorships mean to BYU, Utah and USU.
The University of Utah is redesigning its football and basketball uniforms, looking to integrate a mountain theme that will be applied to all Utah's athletic teams in coming years. The new uniforms will debut in the winter of 2013 with the men's basketball team, and football will follow shortly after.
As it has undertaken such an effort, the school turned to a valuable partner in Under Armour to help create an attractive look. "The U" apparently trusts and enjoys its relationship with Under Armour; the school renewed its apparel contract with the company through 2017.
The U and UA
Under Armour is a relatively new company. Taking off after 2000, it revolutionized athletics by providing moisture-wicking apparel for all sports. Once it forayed into footwear in 2006, the company began making a push for university apparel contracts.
The University of Utah was one of its early adopters.
“Under Armour is a leader in athletic apparel. Having the resources we do with Under Armour to not only have our teams in the best technology and the best apparel with the best performance, but also from a brand perspective we have resources that help us come up with a look and cutting edge feel for our athletic department,” Ann R. Argust, associate athletic director at the school said.
Utah's new uniforms will serve not just as a new way for fans to represent themselves and the school they love, but a representation of a brand that is evolving. Argust is helping in that evolution.
“We had strictly been a brand in Utah and the Western U.S. We are establishing ourselves as a national brand. When people see us in the unique, cool uniforms and are talking about us in North Carolina, or Michigan or throughout the entire country that is the brand expanding.”
Clearly, Under Armour is a valuable business and marketing partner to the University of Utah.
Under the terms of the current agreement Utah is entitled to:
—Quarterly “rights” payments reaching a specified annual amount.
—Product allotments of a certain amount, based on retail price of the product.
—Performance bonus payments for specific milestones in specific sports including national and conference championships in all sports, BCS and bowl game appearances and NCAA tournament wins.
—Wholesale pricing on additional product.
—A specified dollar amount of advertising and promotion spend.
Utah is required to:
—Wear exclusively Under Armour products.
—Provide feedback on performance and wear testing of products.
—Provide 20 “best-available” tickets to all home football games, 10 tickets to each basketball home game, 10 tickets to any post-season games, 10 tickets to all away games and four tickets to all other sport home games.
—Make head coaches available for one annual appearance at a promotional event.
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