At Rovali's, Montanez plays sommelier for guests who order wine service, setting off a presentation that underscores the patchwork nature of current laws. Montanez opens the wine at the table and invites guests to sniff the cork. If they purchase the bottle, he can pour and serve the bottle. If they order by the glass, however, he must slip away to pour the drink behind a partition.
"Everything we do is show," Montanez said, likening the visible pouring of drinks to a dessert cart.
The display of pastries and sweets bolsters dessert sales at the restaurant by about 15 percent, he said. In comparison, Montanez estimates that removing the curtain would boost wine sales by a similar margin.
"You can't get creative, that's for sure," he said of the partition. "You have to stick with the rules."
Melva Sine, president of the Utah Restaurant Association, said the curtain mandate confuses diners and raises eyebrows. Utah should impose one set of rules for all restaurants, regardless of their start date, Sine said.
"It lessens consumer confidence: What's the reason that you're doing this in the back room?" she said.
Sine rejects the notion that the visible flow of liquor would tempt youngsters to drink.
"We have got to stop feeling like everyone who drinks alcohol is doing something wrong," she said. "We all want people to go out and enjoy themselves and be responsible."
Associated Press writer Michelle L. Price contributed to this report.
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