LOS ANGELES — The New York Times Co. said Wednesday that it is putting The Boston Globe and its related assets up for sale four years after it called off a previous attempt to sell the newspaper.
Mark Thompson, the Times' chief executive, said in a statement a sale would be in the best long-term interests of both properties, "given the differences between these businesses and The New York Times."
The newspapers' differences are stark. The Times has a national — even international — audience. Last year, it even launched a Chinese-language website. The Globe is focused on its readers in the New England region.
Thompson said the sale would help the company focus on The New York Times' brand and journalism.
Along with the Globe, the Times plans to sell the Worcester Telegram & Gazette; the publications' related websites; the Globe's direct mail marketing company, GlobeDirect; and a 49 percent interest in Metro Boston, a free daily newspaper for commuters.